


Google has restored many deleted reviews. Thus far, there’s been little recourse for businesses that lost their reviews. Under normal circumstances, the CID only ever changes when two listings merge or when Google has suspended a specific listing after a user violates its guidelines.ĭuring recent updates, some Google Business Profiles were subject to a change in CID, which resulted in the deletion of their reviews - in many cases dating back years. The CID number is a form of identification for a business using Google’s services, typically used for tracking whether Google creates new records or merges listings for your business. The bug that caused the loss of reviews was related to a change in a business’s CID number on Google.

Many have reported losing a large number of five-star reviews on their profile, resulting in reduced customer engagement. This was especially harmful to SMBs who relied heavily on five-star reviews gathered over a period of years to market their business. Unfortunately, this came with a bug that resulted in many different issues, including the loss of reviews for many businesses. Recent Google updates gave business users the ability to filter customer reviews. If you’ve already lost your Google Reviews, there are steps you can take to rebuild your online presence. If you’re a small business owner who has positive Google Reviews, you can still save your business from losing tons of valuable data you can use for marketing and other related purposes. However, recent updates to the Google Business Profile have resulted in the loss of reviews for some businesses, including other important information that has been collated over the years. Your Google Business Profile and Google Reviews are important platforms for these reviews, allowing users who search for a business to see feedback from existing customers. Small and midsize businesses benefit from positive customer reviews, which validate the quality of their product or service.
